Hi, I’m Jo. Welcome to becoming.
This has been a long time in the making. In fact, it’s still in the making, because that’s exactly what becoming is all about: it’s about embracing the growth journey of a business-owner-life; staying open to the next adventure; staying curious every day.
It’s about developing yourself and your business in alignment, so you can keep doing what you love, and keep loving what you do.
People often talk about the ‘aha’ moments that shaped their business. Mine came in summer 2024, when my daughter asked me:
“What do you love to do, mummy?'“
I realised that she had no idea - and actually, nor did I.
For years, I’d been working hard, being busy, raising a family, making money … but I’d made myself so busy that I’d lost track of how to be me.
Life felt like an obstacle course: just get through this day, this week, this project … then do it all again.
That question rattled around my head for while until in October 2024 I hit a brick wall. I was poised on the brink of launching my next new offer; I had everything all mapped out … but I realised everything felt wrong. I needed it all to stop.
So I pulled the plug on the new offer. I disconnected from social media. I stopped listening to the business gurus and trying to follow their rules. I stopped keeping endlessly busy; I stopped trying to fit in. I needed to remember how to be me.
The whole reason I started a business in the first place was to build a way of living and working on my own terms - yet somewhere along the way, I’d allowed life to turn into a hamster-wheel of busy work.
So I stopped running and I waited for the clarity to come.
I made time to listen to my intuition. I studied to become a life coach. I worked 1:1 with some amazing clients. I worked out. I read fiction. I talked to my friends. I travelled.
I said yes to the freedom I’d been shutting out for too long.
It took me a full year to detox from all that noise that had been keeping me trapped. But finally, in October 2025, I knew that I was ready. The passion for life and work had come back, and I knew exactly what I needed to do, to take the next step in my own becoming.
I packaged it all up: the coaching and the strategy; the fun and the freedom; the sense of purpose that comes from doing work that feels important and that makes a difference. The strength to trust what’s right for me, and to lead with my values: not someone else’s rules.